At least three people have called to report the sign war between
Abundant Life Christian Center and
Heartbreaker’s Gentlemen’s Club & Restaurant is back on.
Well, maybe a “sign war” is a bit strong. But it’s definitely edgy on the part of Abundant Life.
Abundant Life has had a billboard near Heartbreaker’s, 3200 Interstate 45 S., for 15 years. For years, the sign’s message was: “Jesus Heals the Broken Hearted.” It’s inspired by Luke 4:18.
But the sign disappeared for a year so the church could promote some of its camp meetings on the billboard.
I’m not one to judge what people do in their spare time. But every time I see that sign, I wonder whether it’s ever worked. Did it ever stop someone from entering the strip club? Today, after all these years, I finally called Abundant Life and asked.
Catherine Rudolph, a minister on the staff, said the sign does work. Its message has steered people to services, she said.
“On numerous occasions people have come into the church after they drove by it,” Rudolph said. “They said it made them think.”
But there’s something else about the sign. Some people find it comfortingly amusing and miss it when it isn’t there.
“The billboard isn’t there all the time, but it’s a hoot when it is,” one reader e-mailed to say.
What is it that we like about the sign? Does it say a lot about life in a small town? Do we like the refreshing boldness of the church?
Are you glad the sign is back?